Are you texting your customers yet?
Quick Answer:
I’m going to give you a simple answer to why you should be texting your customers and followers. If you want to read more about it, keep reading!
Why should you be texting your customers? Because a text message gets straight to them and has a smaller chance of getting lost among hundreds of other sleazy marketing messages.
Many companies offer a similar type of service, but what is important is defining how YOU are going to use it and WHAT is the MAIN purpose behind it. Are you trying to close more sales from abandoned-cart customers that went to your website but never bought? Are you trying to provide inspiration and knowledge to your customers and then offering a coaching program? Are you offering text reminders for upcoming appointments with the option to reschedule if need be?
The options are unlimited,, but the objective has to be clear. Think like this: don’t spam (just like you wouldn’t want someone to spam you) and keep it simple and less robotic. Be different. Add the human touch and help your followers and customers.
Long Answer:
We are getting halfway into Q1 of 2021,, and it’s time we talk about going back to the basics of communication. E-mail is not dead,, and it will never disappear. It is still a good way of providing information as well as making it visually appealing once opened. The issue with the e-mail campaign is that you are competing with everyone else to get the reader's attention in the inbox. This can be frustrating, but that doesn’t mean you should give up on it. It has its use for certain things in every industry.
New trends have been showing that SMS texting is becoming a more common practice among big companies. From e-commerce to service-based companies.
The average open rate of a text message is a whopping 98% compared to just a 20% open rate from an email campaign. Talk about a BIG difference! The average person is also likely to respond to a text within 90 seconds, compared to 90 minutes for an email.
How can SMS help YOU?!
Let’s look at some use cases by big companies to understand how they are using to keep growing their businesses!
Macy’s
Macy’s uses SMS to inform their online members whenever they have flash sales online and provides a link directly back to the website to get customers back in to buy.
Grant Cardone Enterprises
Certain influencers such as Grant Cardone uses the new texting SAAS platform called Community which allows him to reach and send inspiring messages to his followers. Another way that he uses the platform is that he gives exclusive access to new real estate deals that he's working on. He is one of the only few business people to have raised over $500 Million on social media for his real estate deal. Part of it was through text.
Based on just two different examples and situations, we can see just how useful texting our customers can really be. Also, if you are going to implement this within your business, may I suggest giving it a human touch. While this may be a little more expensive or time-consuming, it will make the biggest difference on the receiving end.
Conclusion
As always, think of how your business cycle works. Understanding how you can best use SMS within your business will go far when it comes to closing more deals and retaining customers. Below, you may find a SMS Customer Service from West Interactive that best shows some Do’s and Don’ts when it comes to texting your customers.
About The Author
Who am I? My name is Eduard and I am the CEO and Chief Strategist of a consulting firm that helps businesses develop and scale their brands/organizations to become the category king in their area of expertise. We are launching workshops and DIY courses but I also know that some people are either skeptical or can’t afford it, so I write about topics we teach and strategies that we develop for our clients here to bring value to you, the reader.
